Dear Fashion Aficionados,
As the summer season wanes and the academic year beckons, the fashion industry is abuzz with the anticipation of back-to-school trade shows. These events are not just about showcasing the latest trends; they are pivotal for networking, inspiration, and setting the stage for the upcoming season. Global Fashion Management acting as your Trusted Business Expert, is here to guide you through maximising these opportunities for your brand.
If you are a retailer, click here.
Why Attend Back-to-School Fashion Trade Shows?
Trade shows are the heartbeat of the fashion industry, offering a unique platform to connect with fellow designers, buyers, press, service providers and influencers. They provide a firsthand look at the upcoming trends, innovative designs, and the latest materials and technologies shaping the future of fashion. For businesses focusing on the back-to-school season, these events are invaluable for understanding market demands and consumer preferences.
For the shows happening from August to October and depending on the show and price point, you may have to sell your in-season AW collection and/or your next SS season. In September 2025, you will be selling AW2025 or SS2026 or both.
Spotlight on Trends
This year, sustainability and tech-integrated wearables are taking center stage, reflecting a growing demand for eco-friendly options and smart clothing among the younger demographic. Expect to see a surge in recycled materials, organic fabrics, and fashion pieces that seamlessly integrate technology to cater to the modern, environmentally conscious student.
Networking Opportunities
Trade shows are goldmines for networking. They offer the chance to meet industry leaders, upcoming designers, and potential collaborators. Building relationships at these events can open doors to new ventures, partnerships, and opportunities to expand your brand's reach. Remember, the connections you make here can be the catalyst for your brand's growth.
You need to prepare the show easily 2 to 6 months before show date.
Maximising Your Trade Show Experience
1. Plan Ahead: Research the exhibitors, speakers, and events. Prioritise who you want to meet and the sessions you cannot afford to miss.
2. Showcase Your Brand: If you're exhibiting, ensure your booth reflects your brand's ethos and aesthetic. Be clear about what sets your brand apart. Build a database of targeted buyers with 30 to 200 names.
This bundle will fix all your wholesale headaches and help you deliver the gosls you have for the show: London Fashion Business Academy training and support - Free webinars - Click here to discover why it will be effective for you.
3. Engage and Follow Up: Collect contacts and make it a point to follow up post-show. A quick email or call can transform a casual meeting into a fruitful relationship. Those emaisl should be ready to go before the show starts!
4. Stay Social: Use social media to document your trade show journey. Tag brands, speakers, and new connections to increase your visibility and engagement.
Looking Ahead
As we dive into the bustling season of back-to-school trade shows, let's embrace the opportunities to learn, connect, and grow. Global Fashion Management, is excited to journey alongside you, offering insights and support to ensure your brand not only participates but shines at these pivotal events.
Stay stylish, Be focused and Monetise 80% of your tasks directly and indrectly!
Global Fashion Management - Your Business Expert
For more insights and tips on leveraging trade shows to boost your fashion brand, visit our resources or reach out for personalised advice. Let's make this back-to-school season your most successful yet!
Here is a list of our services - Often our "Satisfaction Guaranteed" label applies.
Register for the Free Trade Show Webinar
Join the USA-Europe Bespoke Trade Show Workshop - Satisfaction Guaranteed (for experienced brands)
Trade Show 101 - Special Offer £290 / Save £160 - Satisfaction Guaranteed
GFM New Programme for Trade Show Organisers
Introducing our latest innovation designed specifically for trade show organisers looking to skyrocket sales and enhance exhibitor retention:
Exhibitor Sales Success Programme.
This comprehensive package offers a unique blend of tools, resources, and personalised support aimed at maximising exhibitor satisfaction and engagement.
It also contain a content dedicated to buyers to help them monetise the store/ online business more effectively.
1. Customised Exhibitor Seminars and Workshops: Tailored sessions to help exhibitors optimise their trade show presence as well as their pre-show and post-show results. It can start 2 to 6 months before the show and have an on-site support and post-show follow-up.
2. Business Top Tips: A collection of management tools and techniques as well as leadership skills and change of mindset solutions. They will improve your results. Guaranteed.
3. Networking Facilitation: Exclusive platforms and events that encourage meaningful connections between exhibitors.
4. ROI Driven Content: Pre-show and post-show activities to help exhibitors clarify their goals and build a professional roadmap to success. No stone will remain unturned!
5. Dedicated Support Team: A go-to team of experts available to assist exhibitors with any questions or needs, ensuring a smooth and successful trade show experience.
By offering the Exhibitor Sales Success Programme, trade show organisers can not only boost their sales but also create a loyal exhibitor base that sees real value in participation, year after year. This programme is designed to elevate the entire trade show experience, ensuring that every exhibitor has the tools and support necessary to thrive despite a challenging environment.
Email the founder on ceo@globalfashionmanagement.com - We travel internationally to deliver the programme and we speak fluently English, French and Spanish.
International Team Whatsapp +44 795 198 769
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