Your brand is doing well. That's exactly when things go wrong.
You've built something real. Sales are coming in. The team is growing.
But somewhere between the ambition and the day-to-day, things are starting to slip - or you can feel they're about to.
That's not failure. That's the next stage. And it requires a different kind of support.
GFM steps in as your Trusted Expert, COO, or Part-Time Interim Executive - whichever suits your situation. We bring 25+ years of international fashion business experience directly into your business, from as little as a few hours a month.
Book your free 30-minute call No pitch, just honest insight
Thierry Bayle - Founder Global Fashion Management
Your dedicated Chief Operating Officer (COO) is available to support you anywhere from just 1 to 3 hours per month to several days per week.
You have the flexibility to choose what works best for you, and there are no binding long-term contracts.
Rest assured, your satisfaction is our top priority. Feel free to try our services risk-free, as we stand behind our commitment to deliver excellence.
Thierry Bayle - Founder Global Fashion Management
Fashion success is no more about what you know, it is about what you don't know.
By working alongside an experienced Chief Operating Officer (COO), you'll swiftly uncover new sales strategies tailored to your business, steering clear of costly pitfalls.
From the first month, experience efficiency and savings—both in time, money and resources!
Most fashion brands at your level are solving the wrong problems
You hired people. You went to trade shows. You invested in marketing. But the gap between what your business could be doing and what it actually is doing - that gap is still there.
Here is what we typically find when we start working with a brand doing £1M to £20M in sales:
- Sales are growing but margins are quietly shrinking
- Wholesale processes are inconsistent - agents, buyers and distributors are getting different messages
- The team is busy but not aligned to the priorities that generate revenue
- Decisions are reactive, not strategic - the calendar is running the business, not the other way around
- Key operational foundations are missing or fragile - one bad season could expose it
None of this is unusual. Almost every brand we have worked with has at least three of these five. What is unusual is having someone in your corner who spots them fast and knows exactly what to do.
Three ways to work with us
Choose the level of involvement that fits your stage, your budget and your pace. No long-term contracts. No risk.
1 - Trusted expert
Strategic advice, honest feedback, business mentoring. We review what you are doing and tell you what we see.
From £300/month.
2 - COO
We fine-tune your strategy and supervise execution. Trade shows, negotiations, team management, brand briefs - we are in it with you.
From £800/month.
3 - Part-time interim executive
We think and we do. You send us the work you don't have time for, don't want to do, or don't yet know how to do.
From £1900/month.
Not sure which one fits? That's what the first call is for.
What you get from day one
- A 360 view of your business across People, Product, Process, Profit and Promotion
- International experience across Europe, the USA, Asia and beyond - with brands including CK, DKNY, Kenzo, Versace, Moschino, Sergio Rossi and hundreds of SMEs
- The ability to join you at a trade show, on a buyer call, or in a negotiation - wherever it matters
- Access to the full GFM network of professionals with 10 to 30+ years of fashion industry experience
- Honest, direct feedback - even when it is not what you were hoping to hear
The green flag rule
When a client says "I'm worried about X", most advisors reassure. We investigate. We have seen too many brands where the real problem was somewhere else entirely. Our job is to find it, name it, and fix it. Fast.
What our clients say
"You care more about my business than I do."
One of the most common things we hear. Not because we are trying to impress - but because we show up with the same urgency every time.
Over 25 years, across 5 continents, with start-ups and international designer brands alike - the pattern is always the same. The brands that grow fastest are the ones that stop trying to figure it all out alone.
Book your free 30-mins call - No risk
Risk-free from the first conversation
We do not want your money before we have earned your trust. That is why every first engagement is designed so you can see the value immediately.
One hour. Real questions. Real answers. No generic advice.
If you do not leave that first session with at least one clear, actionable insight - you will not hear from us asking for more.
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