Problems US Brands are facing at home 

The US market uncertainties are growing: tariffs, sluggish wholesale, unpredictable consumers.
Staying local may feel safer — but it’s riskier than ever not to diversify.

Solution

GFM offers you a full-service partnership in Europe — local representation, wholesale/retail support, operational consulting, and a 360-degree approach to fashion business growth.

5 Steps to Launch in Europe

1. Free Discovery Call – Understand your brand and goals.
2. Market Readiness Assessment – Align your product, pricing, and branding for Europe.
3. Agent/Distributor Search & Onboarding – Identify the right partners.
   Alternatives: trade shows, direct approach of buyers
4. Retail & Wholesale Activation – Secure meetings, build orders, drive sales. Setting up the right KPIs and KPOs (B2B and B2C including pop-ups and retail store opening) ... 
5. Operational Support – Manage cash flow, logistics, payments and compliance issues smartly. Assisting in the opening of a office, recruitment, retail POS, buying and merchandising and initial management of operations, local trade show preparation ...
   
   Acting as advisor, mentor, trusted expert, COO or Interim executive or NED.

Europe: Build your 1 Million Euro Business

We are European and USA experts as GFM founder, Thierry Bayle, had to open an office in the USA and manage over $40 Million.
Today, we are based in London, have represented the MAGIC show, worked as Brand and Retail Expert for Paris trade show Who's Next and we are very familiar with
1. Trade Shows sales optimisation
2. Searching, recruiting,  working and managing sales reps - showrooms/ distributors
3. Setting up the back office (logistics and credit management)
4. Acting as trusted expert and COO - Taking the role of Interim executive / NED
5. Delivering a weekly Open To Buy plan for retail-online
...
Thierry has worked with brands, boutiques, department stores, logistics and credit management issues every month including but not limited to international designer brands like Alberta Ferretti, CK, DVF, Kenzo, Chris Kole, Monnalisa, Moschino, Parah, Sergio Rossi, Versace ... and hundreds of SMEs and start-ups.

Trade Show 101 

We support you as a one-stop shop to ensure your trade show investment produces the results your Brand deserves in terms of brand awareness and mostly sales.
We help you find and negotiate the best trade show and the best location.
Ideally, we want to help you prepare the show 3 to 6 months before it starts otherwise, from experience with over 1000 Brands, we will under-perform by 30 to 100%.
We help you identify the right buyers, make appointments, help take orders, and get paid on time / in full for the goods. Finally, we need to get repeat orders season after season. 

We will turn every stone in the wholesale business to turbo-charge your sales domestically and abroad. This include but is not limited to ensure that the sale is preceeded and followed by the right preparation, training of all staff members, have the right pricing, lookbook, terms and conditions, shipping and payment terms.

NB: The same applies to Retail and Online if required.

Agents 101

Whether directly or with our partners, we help you find the right agent or distributor for your Brand. We ensure that you are well equipped to optimise results with this new partner: recruitment, contract, on-boarding, management, motivation, marketing collateral and more.
We work hard to ensure you improve sales, seriously reduce the risk of under performance and avoid the cost of a separation.

Retail Support to the Agent
Due to the work we do with retailers (delivering a monthly merchandise plan), we have a clear understanding of the strengths and weaknesses of retailers. 

Partnering with a service provider to find your agent or distributor?
We can help.
With deep industry insight, we know exactly where things can go wrong — and how to spot both the red flags and the real opportunities faster than most.
Send us the contract or proposal, and we'll review it for free to help you protect your investment and maximise your ROI.

B2B Brand Building - Critical and Creative Thinking

Thank you to SME News for the award we have received as the Greater London "Best Fashion Management and Mentoring 2021" and "Best Fashion Mentoring and Management Advisory 2022".

As we have a truly 360 degree approach of the business of fashion, imagine the power you have in your hands if we can spot the red flag and green flags before anybody else?
You will increase customer traffic, sales and profitability. You will also reduce or eliminate the mistakes your competition is making.

Relax, you are in good hands. 

Before knowing Global Fashion Management, clients have suffered from unscrupulous suppliers or service providers. They had bought products and services the business did not need. We do not want you to feel there will be a risk when we work together.

Our commitment to Fashion Start Ups - High Value Resource Center
For many years, we have been supporting start-ups and young designers.
With the challenging environment we face, we want to hear from you. 
You can benefit from a free and no-strings attached scholarship.