Your business is working.
It is just not working hard enough.
Most £1M+ brands are not failing.
They are leaving money on the table every single month.
The margin is tighter than it should be. The team is busy but not fully aligned. The wholesale channel has grown — but without discipline. You feel it. You just have not had the right person in the room to name it clearly and fix it properly. That is what we do. Not consulting from a distance. Inside your business, every month, working on the things that actually move the numbers.
Get your free 360° growth diagnostic - Coming soonThe real challenge at your level
The things that got you here
are not always the things that scale.
Between £1M and £20M, the most common failure points are not in the product or the market - they are internal. Weak management structures. Poor data use. Distribution that has grown without margin discipline. Leadership that has not kept pace with company size. Teams that are busy but not aligned.
We have seen these patterns across hundreds of brands on five continents. We know how to address them - because we have held full P&L responsibility and sat inside businesses at this exact level, in London and in New York.
Our position
We are not here to validate what you already believe. We are here to show you what your numbers, your team, and your structure are actually telling you — and to build the plan that addresses it. That requires honesty. We do not soften it.
Growth diagnostic — traffic light assessment
Where are the real constraints in your business?
Rate yourself honestly. Green means you are solid. Amber means it needs attention. Red means it is costing you money right now.
THE 360° BUSINESS APPROACH - AT SCALE
Every lever, not just the obvious ones
At £1M+ the interdependencies between business areas become critical. Fixing sales without fixing operations creates a delivery problem. Fixing marketing without fixing margin creates a cash problem. We look at the whole picture - and we work on the whole picture.
- Management structure - roles, accountability, reporting and decision-making speed
- Buying and merchandising - open-to-buy, range planning and stock management
- Operational processes - dashboards, procedures and the infrastructure for scale
- Leadership development - because the ceiling is usually the person at the top
- Wholesale channel optimisation - margin, terms, route-to-market and buyer relationships
- Retail and DTC performance - traffic, conversion, average order value and sell-through
- Pricing discipline - coherent architecture across channels, geographies and seasons
- Export and market entry - strategy, timing, partners and operational readiness
3 ways to work together
From strategic advisory to embedded executive
We position ourselves wherever your business needs us most. Some clients need a rigorous strategic sounding board. Others need someone embedded in the operation, making things happen. Most eventually need both.
Trusted expert &
senior advisor
Board-level thinking applied to your specific challenges. We review strategy, challenge assumptions, and provide the outside perspective that internal teams cannot give themselves. Also available as Non-Executive Director.
Most impactul
Chief Operating Officer (COO)
We work at the highest operational level — shaping and supervising execution across departments, sitting in on key negotiations, reviewing proposals and contracts, and holding your team accountable to the plan. This is where the most significant results come from.
Part-time
interim executive
For specific projects, critical periods, or gaps in senior capacity. We step in as thinker and doer - managing a trade show, leading a market entry, restructuring a team, or covering a leadership transition.
THE PROCESS
Rigorous from the first conversation.
Never assume we will say no, always assume we will say yes!
Learn in less than 1 hour what other brands and retailers have failed to learn in over 5 years.
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1 |
Growth diagnostic - where are the real constraints? We send you a structured pre-work diagnostic covering strategy, commercial performance, operations, team, and leadership. Designed to surface the issues that are costing you the most - before we speak. |
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2 |
Senior conversation - impact in 30 minutes A focused call with Thierry Bayle. We review your diagnostic, identify the three highest-priority areas, and give you a clear perspective on what needs to change and why. You leave with insight you can act on immediately. |
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3 |
Define the engagement We agree on the scope, the position - trusted expert, COO, or interim executive - and the cadence. Month by month. No long-term lock-in. We invoice only after your approval, only for work you have agreed to. |
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4 |
Monthly execution - results, not reports We work inside your business and with your team. Every month there is a clear output - a decision made, a process improved, a negotiation completed, a market entered. Execution is always superior to planning. We live that principle. |
Experience that is relevant at your level
We have held P&L responsibilities in London and New York.
GFM founder, Thierry Bayle, has worked alongside some of the world's most recognised fashion names - as well as hundreds of SMEs navigating exactly the challenges you face now.
That breadth is what makes the 360° approach credible, not just claimed.
CK
DKNY
Kenzo
Moschino
Smalto
Versace
+ Hundreds of SMEs worldwide
The first conversation is on us
Request the growth diagnostic. Get a senior perspective in 30 minutes.
Walk away with clarity — whether or not we continue together.
Altenatively, email tb@globalfashionmanagement.com.
Connect with the founder, Thierry Bayle.
