Build Sales & Scale Up
Your Fashion Brand
Join the 360° Business 1-2-1
Virtual Workshop

For Indian fashion brands and manufacturers* ready to grow sales, expand globally, and strengthen their business foundations

NB - * Our workshops are open to brands and manufacturers from all over the world, not just India.
They can delivered individually, collectively, live or online to ensure they are suitable to associations and government programmes.

1. Why This Workshop?

We have seen hundreds of brands across all 5 continents failing to build the wholesale business effectively. They have lost thousands of dollars and sometimes several seasons.
The mistakes are the same season after season andwe see no changes for over 25 years.

This workshop is all about you! It provides you with an end-to-end wholesale mastery: from calendar discipline, pricing logic to stakeholder management, back office control, and commercial collateral.

Our proven content workshop will support startups, scale-ups, DTC-led brands, and export-focused brands, with hands-on experience that will ensure you do not make the mistakes your competition has made. Expect practical examples to help you build sales and have a stress-free wholesale build-up.

A - Wholesale Strategy, Calendar & Commercial Reality

Objective: Anchor wholesale decisions in time, money, and operational truth.

Wholesale models decoded: direct, agents, distributors, platforms, trade shows — and how each impacts margin, control, and workload.

The fashion wholesale calendar: seasons, buying windows, forward orders vs stock/short orders, delivery schedules, and payment terms.

Cash-flow logic: deposit structures, net payment periods, production lead times, and risk exposure by model.

Europe vs US calendars and behaviours: commitment timing, cancellation risk, and delivery discipline.

Key outcome for your brand: Your brand will understand when wholesale decisions happen and what they financially imply.

B - Pricing, Margins & Route-to-Market Economics

Objective: Ensure wholesale growth is profitable, not just visible.

Pricing architecture: cost build-up, wholesale margin expectations, recommended retail pricing, and channel coherence.

Margin scenarios by route: self-managed wholesale vs agent vs distributor vs platform.

Volume logic: Minimum orders, scale breakpoints, markdown risk, and profitability thresholds.

International considerations: currency exposure, duties, shipping costs, and their impact on margin.

Key outcome for your brand: The brand can price confidently across markets without undermining itself.

C - Project Management, Stakeholders & the 4 Cs of Wholesale

Objective: Make wholesale manageable through structure and leadership.

Wholesale as a project: timelines, dependencies, critical paths, and risk points.

Stakeholder management: buyers, agents, distributors, manufacturers, logistics partners, finance — roles, expectations, and accountability.

The 4 Cs in execution:

Contact: targeting buyers aligned with capacity and calendar.

Connect: using the right story, range logic, and tools at the right moment.

Convert: managing negotiations, confirmations, and production commitments.

Cherish: post-delivery communication, sell-through support, and reorder strategy.

Key outcome for your brand: The founder sees wholesale as a system, not a series of ad-hoc conversations.

D - Wholesale Back Office, Collateral & Operational Readiness

Objective: Build trust through professional execution behind the scenes.

Wholesale back office essentials: order management, delivery tracking, invoicing, returns, and credit control.

Logistics fundamentals: Incoterms, shipping options, landed cost visibility, and delivery reliability.

Credit management: payment terms, deposits, risk assessment, late payments, and escalation processes.

Core wholesale collateral checklist:

Line sheet

Lookbook (sales vs PR versions)

Price list (multi-market logic)

Order form

Invoice

Terms & conditions

Legal and administrative basics across Europe vs US.

Key outcome for your brand: The brand is operationally credible and buyer-ready.

Final Takeaway

Participants leave with:

• A clear understanding of the wholesale calendar and cash-flow cycle
• A pricing and margin framework that supports growth
• A project-managed approach to wholesale execution
• A professional back office and collateral readiness checklist
• A practical application of the 4 Cs across the full wholesale lifecycle

NB This workshop can be delivered collectively and individually both in the UK and internationally. We support companies, associations and governments.
We regularly deliver our workshops/ masterclasses globally. 

Who is this workshop for?
Fashion executives and companies looking to have immediate commercial readiness and not only training or education alone.
Highly suitable for export agencies, incubators, government programmes, and DTC brands professionalising wholesale.

Investment

Half day workshop: £ 390 (Normal Price £5

Request your personal audit about your wholesale strategy and we will dedicate up to 1h30 to review your documents and send you some recommendations.
Additional Fee: £60 (VAT included when applicable).

NB All prices include VAT when applicable.

Bonuses

• 🛠️ Business Mastery: Strategic management and leadership skills that give you a lasting edge. Practical leadership frameworks that global fashion CEOs use daily - Foundations to support growth long term 
  Value: Invaluable

• 💼 Online Course - B2B sales growth: A free 4-hour course on how to get buyers - The 4 Cs: Contact, Connect, Convert nd Cherish - A sucessful pathway to convert European and US buyers more effectively
  Value: £290

• ✅ Accountability: A free 1-hour follow-up in January (or later) to ensure you get all your questions answered. Session to keep you on track to reach your 2026 objectives. 
  Value: £150
  
  

Speaker - Expert
Thierry Bayle - Founder of Global Fashion Management and
the London Fashion Business Academy

Thierry has travelled to India, worked with Indian brands and
has built several partnerships with India key stakeholders.  

Thierry has worked every month with Brands and Retailers and will share how you can improve results effectively based on over 25 years' international experience.
He also understands the buyer/seller relationship and how to get more orders (and getting paid for them!).  

Experience comes from having worked with global designer brands (CK, DKNY, Hugo Boss, Kenzo, Moschino, Parah, Smalto, Versace) as well as hundreds of MSMEs and emerging designers.

Thierry represented the Magic Show in Las Vegas and acted as Brand and Retail expert for French trade show Who's Next. He has also visited many other shows and has delivered seminars and keynotes at live and virtual events around the world (France, India, Nigeria, Portugal, Thailand, UK, Ukraine, Uruguay ...).

How to ask questions today?
Email us at

india@globalfashionmanagement.com
or call-text the Int'l team/ WhatsApp +44 7951 198 769.
We wish to answer all your questions in the September webinar. Feel free to submit your questions today if you cannot attend. You will receive the recording. 

Never assume we will say no, always assume we will say yes!