Trade Show 101
Top Questions for the Organiser
- Have you attended a trade show recently?
- Did you invest possibly around $5 000 to $10 000 or more?
- Have you managed to get the results you wanted?
If it did not go as well as you wanted, you are not alone.
Read the article below and improve the performance of your next trade show by asking some of the right questions to the organiser.
Alternatively, you can join us for the webinar today, register to receive to watch it from the comfort of your office or home!
How to ask questions today?
Email us at [email protected] or call the Int'l team/ WhatsApp +44 7951 198 769.
Join us for an insightful
webinar on demand
and get up to 30 orders at your next trade show.
Top Questions for the Organizer
Context
You are making a big investment on a trade show, you must be expecting a return on investment (ROI).
To get a proper ROI, you need to be clear about your minimum expectations and measurable goals.
Your key objectives could be around
- Brand awareness – How do you measure that? Many brands struggle with that question. Ask us if necessary.
- Sales / Hot leads – How many? When? How?
- Connections with Buyers (independent boutique, Department Store, Pure Player, Marketplace), Press, Consultants, Service Providers …
It is totally acceptable to measure the results of the show from the work you will do before, during and after the show.
What are the top questions to ask the show so that you can optimise your results?
- Why do you like my Brand?
- Why do you think my Brand should be exhibiting at the show? (Does the answer match your measurable goals? )
- Which Brands are in competition with mine according to you?
- Which Brands are in synergy with mine?
Those last 2 questions cannot remain totally unanswered. - How do you know whether you have retailers for my Brand at the Show? Who do you have in mind? Why?
- Location – Request a floor map and position the brands on the map which are around your space. Does it make sense?
- Number of Brands (& names) exhibiting at the show with the same product style as mine?
- Number of Brands (& names) exhibiting at the Show at the same price point as mine?
- As regards to the "right" Brands exhibiting at the show, when did they join the Show for the first time? This season or previously?
- Why have some exhibitors left the Show? What percentage of new brands come to the Show?
- Can you put me in touch with some retailers? If you cannot help me then Why?
- Which Brands would you recommend I speak to? (similar price point/ style).
Call 2/3 past exhibitors and ask insightful questions to understand how they have prepared the show & what were the results they got. Get the real reasons.
We know the reasons for success and failure. TALK TO US.
We will share over 25 years’ international experience walking the shows every season.
As we have represented the MAGIC Show and as we have acted as Brand and Retail Expert for Who’s Next, we know things others do not know especially as we work with Brands and Retailers every single month across every department, function and task.
Apart from our network we share, we know how to improve your operations.
REMEMBER that based on the relationship you have with the show, you cannot always take the risk to ask all those questions at once.
Furthermore, always try to understand the logic and the process behind a solution people give you.
KEY REMINDER
“Your success is 10% the right idea & 90% your ability to deliver the action plan flawlessly!” Thierry Bayle
NB – If you need to attend one of our workshops or masterclasses to boost sales and/or performance, call us or email us.
Tel +44 20 3290 4677 / +33 1 7660 7078 / +1 646 360 1201
[email protected]
We have a dedicated website for young designers and start ups under the London Fashion Business Academy. We work with your budget and not the reverse.
Always assume we will say yes, never assume we will say no.
Testimonials from France, UK, Poland, Trinidad, Uruguay ...
"I have known Thierry for many years and can honestly say you will be learning and working with someone who has enormous knowledge of every aspect of business growth and he has the top contacts to support and grow your brand world wide. He is a genuine personality with no airs and Grace's and will help take you to the top of your ladder much sooner than you would have thought possible."
Parveen, Designer - UK
"Thierry is the person you can trust."
Nadia, Designer - UK
“I like the honest and analytical look, the treatment of varied topics such as costs, places of sale, brand positioning, focus on the product ... Everything is super important, and I appreciate the comments being honest, timely & practical. I want to thank you again for all your advice. During the 1-2-1 meeting I left with A LOT to think & restructure. Now, I know where the dangers are.
Alice, Designer - Uruguay
"Appreciated the work done and continuous support that I received. Approachable, friendly and super professional. I recommend you use them if you are serious and willing to be challenged in how to better manage your business."
Iwona, Designer - UK
"It has been a pleasure working with Thierry & Rachid from Global Fashion Management. They were available at all times and their work has exceeded our expectations. They went the extra mile to fine tune the programme onsite for the benefit of our young Designers.
I would strongly recommend using Global Fashion Management for any Fashion workshop or masterclass. They bring energy and excitement to their presentation and we had excellent feedback from all attendees at the “Boost your brand” Fashion Masterclass."
Jason, Inves TT - Trinidad
"Thierry Bayle is extremely knowledgeable on the fashion industry and not only does he offer great advice, he also asks intelligent and useful questions that make you think.
I have come to him for feedback on my business on numerous occasions, and he has always encouraged me to go beyond my initial inquiry, and to look more broadly for solutions.
He pushes you to look at the bigger picture, at the actions that will sustain your business, and make it grow and become relevant."
Betsy, Designer - Austria
"This is a service I recommend to everyone who wants to accelerate and take their business more seriously to the next level. Highly recommended."
Marguerite, Designer - UK
"I really enjoy working with him, he challenges me on the way I run the business and the mentoring is helping me make it more effective and profitable. He makes me see things through different eyes. I would 100% validate his logic and advice."
Geraldy, CEO - Norway
"Je souhaitais avoir un accompagnement de qualité et une expertise mature, je n'ai pas été déçue !
J'ai appris énormément dans le domaine de la création d'entreprise, grâce à vos conseils et vos méthodes de management, basées sur le bon sens.
Très à l'écoute, vous avez su trouver des solutions aux problématiques rencontrées.
Qualité, bienveillance et enthousiasme."
Flore, Designer - France
W 2019 roku podjęliśmy współpracę z firmą Global Fashion Management. Firma wykonała dla nas usługę konsultingową polegającą na doradztwie w zakresie wprowadzenia marki odzieżowej na rynek amerykański oraz europejski. Doradcą reprezentującym firmę był Thierry Bayle.
Thierry w sposób sumienny i terminowy wywiązał się z obowiązków. Jest osobą o dużym doświadczeniu w zakresie doradztwa markom odzieżowym na różnych rynkach. Thierry pomógł nam w sposób rzetelny poznać specyfikę rynku amerykańskiego oraz europejskiego oraz przygotować się do targów odzieżowych na tych rynkach. Świadczone przez niego usługi charakteryzowały się wysokim profesjonalizmem i kompleksowym podejściem do powierzonych zadań. Thierry był bardzo zaangażowany i otwarty na nasze potrzeby. Bardzo dobrze dostosował świadczone usługi do charakterystyki naszej marki.
Z całym przekonaniem rekomendujemy usługi doradcze Global Fashion Management oraz doradcy Thierry’ego Bayle’a jako specjalistów w swojej branży oraz godnych zaufania partnerów biznesowych.
Natalia, Designer - Poland
