Fashion Exporting 101

Digital Or Live on August 24th 10am to 5pm

Your one stop shop to setting up and scaling up your international sales for your Brand (Europe, USA and beyond).
Build a global and profitable Brand.

EXPORT BRAND BUILDING WORKSHOP
More Information and FAQs
This workshop is packed with useful information, tools and tips. You will leave with a lengthy to-do list and a thorough understanding of how to prepare to sell at export (or how to improve your existing export operation).
The workshop will be led by GFM Founder, Thierry Bayle. With over 25 years’ experience in international fashion business, Thierry is an engaging and dynamic speaker. His approach is highly interactive, so brace yourself for a busy day!
The key to the success of our workshops lies in the emphasis we place on preparation and follow-up.
Preparation
Before the workshop takes place, we need to understand your business and the opportunities and challenges that face you, so that the content of the workshop can be tailored to meet the needs and address the issues of all participants.
We do this by sending you a questionnaire and a SWOT analysis chart (strengths, weaknesses, opportunities and threats) to complete. This needs to be returned to us at least 5 days before the workshop takes place. If you would rather talk to a member of the GFM team on the phone, we can do that instead, just call us to book an appointment.
Follow-up
After the workshop, we want to know how you are getting on and whether you need any further explanation or help. We usually do this by exchanging emails and even collective calls/ skype/ video calls.
If it has not been possible to cover everything on the agenda (there’s a lot to cover!), we will address this in a webinar, an online Q & A session and through free access to our online courses.
To assist you with the execution phase of your export preparation, we will provide you with back-up through mentoring support – feel free to call us to talk through any issues you encounter.

An hour has normally been good for Clients however do share what are your needs during the preapration phase and within 24 hours after the end of the workshop.
Payment
You can pay for the workshop by bank transfer, via credit card or through PayPal.
Full payment needs to be made at the time of registration and at least 5 days before the workshop takes place if you want quality preparation time.
You can register the day before the event if space is available, but we will not be able to carry out the same level of preparation!
Please supply us with your company details so that we can send you an invoice.
Privacy/security
As we may need to ask you about sensitive business information, we are happy to sign a Non-Disclosure Agreement with you.
Clients appreciated the preparation and follow up time as it enabled them not to discuss confidential information EVEN in a small group.
Date of Workshop
If you are not available on November 27th but would really like to take part in the workshop, don’t worry! Other dates are available, so please talk to us!
It has also been organised as a webinar with foreign Brands / Governments and we have delivered it internationally as well (It can delivered in French, English and Spanish).

Fee
The full fee for the workshop is £450 per person. There is an early bird discount of £50 if you register before November 14th (please use code 31X when registering).
Short Link http://bit.ly/lfba-londonworkshop

AGENDA
Each bullet point is delivered with one goal in mind: how to increase sales.
Together we will cover
• Brand vision & values *
• Strategy and action plan *
• Pricing and margins *
• Brand fundamentals at export including trademark, administrative and financial challenges
• Sales & Marketing
A – How to identify the right buyers, get orders and get paid
B – How to connect and convert the buyers - step by step
C – How to maximise your trade show investment
D – How to work with agents and distributors
E – How to market your product and be successful
• Back Office structure and opportunities (staff and partner recruitment and management, currency optimisation, logistics...)
• Conclusion - You will have worked on a blueprint for your Brand to ensure it reaches the goals which have been set up
Case Study - How Trade Shows can be a sales booster!
Brands invest £4 000 to £8 000 to exhibit at a trade show without the confidence that orders will follow.
They realise too late that they went without preparation and this is the reason for picking up 0 or just 2 - 5 orders. Those orders hardly pay for the stand and expenses to exhibit at the show.
In January, a Young Designers told us that she exhibited twice at a trade show in Paris. As she did not pick up any order, she had to close the Brand! It is very much avoidable!
Our Clients know that we will develop together a real strategy, action plan & monthly to-do list for all the key staff members involved in the project.
They go there well prepared, they know how to work on-site and they also know how to follow up the show.
The results are about taking up to 30 orders at the first show. It is possible if the show is professionally prepared 3 - 6 months before show date.
Process
1. Preparation questionnaire and Q&A exchanges to ensure the Team and Brand are prepared even before we meet on-site in London
2. Delivery of the workshop around the key fundamentals and top golden rules you must follow as well as the top mistakes your competition has done. We are assuming you have no interest to make these same mistakes we see every season. Each mistake will cost thousands of Euros rather than just hundreds of Euros.
The workshop content will be based on your Brand's goals you have shared with us.
3. Follow up exchanges post-workshop to ensure you follow the action plan which has been decided. We will assist you through advice, mentoring and execution if necessary (drafting a letter or procedure, attending a call with a stakeholder...).
4. The topics indicated with an "*" will be handled in the preparation of the workshop with online courses however we can address them partly or wholly during the workshop.

NB - Spaces are limited with a maximum of 8 Brands.
We will therefore be discussing YOUR Brand and YOUR opportunities and challenges.
The content of the workshop can be amended to fit purpose, however the above is the minimum agenda.
Share your goals.
Location: Central London (precise location tbc).
Dates: November 27th 2019 - Other dates available - Please call or email
Time: From 10.00 am to 5 pm
Bonuses
* Free Lifetime access to Online Courses (how to get buyers, fashion mapping or how to find buyers, pricing and margins, #1 process to avoid major mistakes ...).
* Free Business Templates
* Free USA Workshop presentation
* Free review of your SWOT Analysis
* Free mentoring post-event
Tel. +44 20 8576 6233
Email [email protected]

Speaker - Thierry Bayle - Founder of GFM

Thierry is the founder of Global Fashion Management & the London Fashion Business Academy. He brings over 25 years' international experience in the business of fashion working every month with Brands and Retailers. He is very familar with all the stakeholders and functions in the company.
His knowledge and expertise are your knowledge and expertise. If you are ready to take it on-board, he is ready to share it with you.

Every piece of advice can easily save your Brand or retail business hundreds and very often thousands of dollars. It can also take away the pressure or stress associated with some challenging decisions you have to make every week. Finally, it can boost your sales by 10/ 20 or even 100% when he shares a new idea and you implement this idea consistently over the next 6 to 12 months.

"Fashion Export success is no more about what you know, it's about what you don't know".

Clients see him as a critical and creative thinker. He is a problem solver and an operations improvement specialist.

His expertise comes from having worked with company like Alberta Ferretti, Calvin Klein, Hugo Boss, Monnalisa, Moschino, Sergio Rossi, Smalto, Versace ... as well as many SMEs and Young Designers most probably just like you and your business.
He represented the Magic Show (Informa - Coterie, Project, Sourcing) in Las Vegas and acted, before the pandemic, as retail and brand expert for the international Paris based Trade Show Who's Next.