USA Workshop ProgrammeÂ
101 Golden Rules for Sales success in the USA
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Whether it is your 1st time in the USA or you have some experience, this workshop will super chage your sales and help you avoid all the mistakes which will prevent you wasting $ 000's.
It was adopted by all serious brands who wanted to make their first trip tot he USA a success.Â
Discover the top 10 tips to follow and be on your way to reaching $1M.
Learn the mistakes to avoid and start saving thousands of dollars!
Here are a few considerations to start with:
- The USA has nothing to do with Europe (or another country)
- Change your mindset today
- Remember 3 words: Money, money and money
- Work on the back office first
- Ship your goods DDP
- Read our guide
- Join our USA Workshop: the 101 Golden Rules for Sales Success in the USA - bespoke workshop
This is the Rolls Royce of Fashion information on the USA market.
____ Parveen. Designer, UK
This is a service I recommend to everyone who wants to accelerate and take their business more seriously to the next level. Highly recommended.”
____ Marguerite, Designer, UK
I like the honest and analytical look, the treatment of varied topics such as costs, places of sale, brand positioning, focus on the product ... Everything is super important.
____ Alice, Designer, Uruguay
I want to thank you again for all your advice. I left with A LOT to think & restructure. Now, I know where the dangers are.
____ Alice, Designer, Uruguay
Who is Global Fashion Management
GFM Founder, Thierry Bayle has represented the Magic Show and has set up a business in New York and managed over $40 Million. He knows what other don't know.
A client said: "Learn in less than one day what other Brands have failed to do for over 5 years".
If you join us for the USA Bespoke Workshop, your speaker and expert will be GFM Founder.
For over 25 years, he has worked every month with Brands and Retailers (from independent stores/ specialty boutiques to Department Stores) as well as all the other stakeholders from sales reps, distributors, lawyers, accountants, logistics, credit management, trade shows, retail consultants, digital marketing companies ...
He will act as a Growth and Change Accelerator and bring critical thinking to your business whether you want to build sales at wholesale or retail. He works as easily with the CEO-Designer/ Executive team as he does with front line staff to ensure that together we get the job done.
Benefit from his extensive network in the USA and worldwide.
Discover our US case studies & how they benefit your business.
USA Bespoke Workshop
Be part of the 20% of Brands who know
how to set up and scale up the US market.
Even if you have been successful in your home country, the US operates differently and the differences with Europe for example are huge.
We know a Brand who was very knowledge and having done European trade shows for over 15 years and totally failed on their first show in the USA.
We know a Brand who picked up 10 orders at the Magic show and none were shipped and invoiced!
All those events can be avoided.
The guide will help you beat the competition.
Check our USA Bespoke Workshop: 101 Golden Rules for Sales Success in the USA Satisfaction Guaranteed
All The Tools You Need To Build A Successful Online Business
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Call To Action
The programme for successs
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You have decided to sell in the USA but you are wondering how to handle it.
You are currently selling in the USA and you now understand some of its difficulties.
Why not be proactive and take charge of the situation with our collective personalised workshop?
Your business will benefit from our field experience in every aspect of the Fashion Industry.
This is a small investment which will pay off straight from the start. You will learn how to increase sales
and minimise costs and expenses. Guaranteed!
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We will help youÂ
- Â To make your learning curve as short as possible
- To avoid making the mistakes your colleagues & competitors have made when selling to the US
- To understand how to identify the right agent and know the pitfalls
- To import the goods in an optimised way & have the lowest landed price and set up the LDP price list
- To reduce payment of duty – many suppliers waste money on duty
- To be paid by your buyers
To identify the right process to collect information on your buyers - To use the right terms and conditions for your order form
- To understand how US companies succeed in their own market
- To understand the benefits and difficulties of dealing with department stores
- To have a sounding board for your US strategy and action plan
GLOBAL FASHION MANAGEMENT has the answers and much more …
This workshop will enable you to benefit from our hands-on experience and provide you with valuable
contacts. The follow up will enable us to discuss specific issues relating to your company and
collection. A unique added value.
Finally, the workshop must be an interactive one so we recommend that you share your strategy and
thoughts and we will be glad to act as a sounding board and think outside the box to offer solutions
which will position you ahead of your competitors.
Follow-up
Free 30-day follow-up over email after your first trade show to ensure you implement properly your
action plan. You will also be provided with usable documents such as terms and conditions for the
order form, application form … and other field information, documents and freight contacts.
Investment
The half day includes the preparation, delivery of the workshop with 3 key modules ( 101 Golden
Rules for Sales Success in the USA, How to maximise your Trade show investment? How to speak to
buyers? ).
Please note that we recommend that the 3 key modules are delivered over skype (or equivalent) and
divided into 2 to 4 sessions. The time allocated to each task will be based on client’s needs.
SOME OF THE TOPICS TO BE COVERED
I General presentation of the US market
II Sales and Marketing
A. Trade shows ( Magic / Coterie / Curve / MrKet / D&A … ) – Market weeks
B. Distribution channels: Department Stores, specialty boutiques, chain stores
C. Sales organization: sales rep, importer, subsidiary …
D. Buyer characteristics
E. How to know if my collection is well suited and properly merchandised for the US
– Product development
F. How to handle sales rep: showroom fee …
G. How to handle Department Stores: mark down money, chargebacks, EDI
H. How to locate targeted buyers for my collection
I. How to calculate the landed duty paid price
J. Terms and conditions for the order form
K. Marketing & PR: trunk shows …
III Importation – Duty
A. Importation procedure – “Importer of record”
B. Duty rate & how to minimise duty payment – if applicable, savings can be up to 30
to 50% of what is currently paid
C. International & domestic logistic issues
IV Credit Management
A. Why is it important to collect information on your buyer – application form
B. What shipping term and credit terms should I give to my buyer
C. Credit Insurance
D. Factoring – Specialised credit management companies
E. Debt Collection
F. Lawyers
V How to maximise your Trade Show investment
VI How to speak to buyers
The purpose of the workshop will be to go through the various options you have, analyse the pros and
cons and make you benefit from a network of reliable and professional partners located in the US.
If there is a special subject you wish us to raise, please let us know.
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Clients
Chocolate Kids (Venezuela), Delmod (Germany), Densionboston (UK), IKKS (France), John Charles
(UK), Ken Okada (France), Kitten D’Amour (Australia), Kurt Muller (UK), Le Crown (Italy), Lipsy (UK),
Miss Bibi (France), Paule Ka (France), Pomodoro (UK), Popupshop (Danemark),
Smalto (France), Sofie d’Hoore (Belgium), Talulah (Australia), Vendula London (UK), What Katie did
(UK), ... and
Fashion Organisations/ Governments: Fashion Group International (UK), Stitch Menswear
