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101 GOLDEN RULES FOR SALES SUCCESS IN THE USA
AUDIT – CONSULTING - TRAINING

The USA market offers real opportunities for growth both at wholesale and retail levels.

The market is not difficult per say however it is important to understand it and execute the action plan well and unfortunately, you cannot easily duplicate your European success and make it a winning solution in the US.

Why not be proactive and take charge of the situation with our pre-show personalised interactive workshop on the USA market?
Your business will benefit from this field experience in every aspect of the Fashion Industry.

This is a small time investment which will pay off straight from the start.
You will learn how to increase sales and minimise costs and expenses. Guaranteed!

STITCH has joined forces with GLOBAL FASHION MANAGEMENT and will help you

To make your learning curve as short as possible
To avoid making the mistakes your colleagues & competitors have made when selling to the US
To understand how to identify the right agent and know the pitfalls
To import the goods in an optimised way & have the lowest landed price and set up the LDP price list
To reduce payment of duty – Some brands have saved up to 50%
To be paid by your buyers
To identify the right process to collect information on your buyers
To use the right terms and conditions for your order form
To understand how US companies succeed in their own market
To understand the benefits and difficulties of dealing with department stores
To have the rules of right to run a profitable retail operations – stock & people management
To have a sounding board for your US strategy and action plan

STITCH and GLOBAL FASHION MANAGEMENT have the answers and much more …

This interactive workshop will enable you to benefit from our hands-on experience.

Finally, the workshop must be an interactive one. We recommend that you share your strategy, your goals, the improvements you are expecting and thoughts and we will be glad to act as a sounding board and think outside the box to offer solutions which will position you ahead of your competitors.

Preparation A questionnaire will be submitted to all attendees to understand your goals and action plan. Feel free to send templates regarding letters, order forms, terms and conditions, invoices, contracts …that you feel are not performing to your satisfaction or that need improvement.

The answers can be provided collectively or individually and in a confidential if require. Just make sure you submit those questions ahead of the workshop.

Location

Follow-up Thierry from GFM remain available for further one to one consultancy.

Speaker : Thierry BAYLE - www.globalfashionmanagement.com

SOME OF THE TOPICS TO BE COVERED

I General presentation of the US market

II Sales and Marketing

A. Trade shows ( Stitch, Magic / Mrket / Coterie / D&A … ) – Market weeks
B. Distribution channels: Department Stores, specialty boutiques, chain stores
C. Sales organization: sales rep, importer, subsidiary …
D. Buyer characteristics
E. Considerations to make the collection better suited and properly merchandisable for the US
F. How to handle sales rep: showroom fee …
G. How to handle Department Stores: mark down money, chargebacks, EDI
H. How to locate targeted buyers for my collection
I. How to calculate the landed duty paid price
J. Terms and conditions for the order form
K. Marketing & PR: trunk shows …

III Importation – Duty

A. Importation procedure – “Importer of record”
B. Duty rate & how to minimise duty payment – if applicable, savings can be up to 30 to 50% of what is currently paid
C. International & domestic logistic issues

IV Credit Management

A. Why is it important to collect information on your buyer – application form
B. What shipping term and credit terms should I give to my buyer
C. Credit Insurance
D. Factoring – Specialised credit management companies
E. Debt Collection
F. Lawyers

The purpose of the workshop will be to go through the various options you have, analyse the pros and cons and make you maximise sales and reduce costs by analysing the business angle of the decision and actions you will take.

If there is a special subject you wish us to raise, please let us know.

EUROPEAN CLIENTS
Delmod (Germany), Denisonboston (UK), Heteroclite (France), James Darby (UK), Ken Okada (France), Kurt Muller (UK), Lipsy (UK), Mina UK (UK), Miss Bibi (France), Paule Ka (France), Sofie d’Hoore (Belgium), S&P CASUALS (UK) and also
Fashion group International / UK Trade and Investment

“I like the honest and analytical look, the treatment of varied topics such as costs, places of sale, brand positioning, focus on the product ... Everything is super important, and I appreciate the comments being honest, timely & practical. I want to thank you again for all your advice. During the 1-2-1 meeting I left with A LOT to think & restructure. Now, I know where the dangers are. ”
Alice Uruguay

This is a service I recommend to everyone who wants to accelerate and take their business more seriously to the next level. Highly recommended.”
Marguerite, Designer UK