C.H.I.C. Programme
Over 25 years in the making!


A transformational programme to be delivered
at the request of a
government(s), association(s) or corporate funder(s).

Contact us as soon as possible ifĀ 
youĀ want to discuss it.

More jobs,
better financial inclusion,
a strong EDI agenda, and
more domestic andĀ international revenues.

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The structural gap - the ABC of the fashion economy

Every creative economy programme funds two of three legs of a stool. Remove one leg, and the stool falls.

A - Awareness

Trade shows, fashion weeks, brand promotion, export missions.

Status: consistently funded.

B - Business

Cash flow management, pricing architecture, wholesale strategy, sales operations, negotiation, financial discipline.

Status: rarely funded. Almost never taught.

C - Creativity

Design education, incubators, competitions, product development.

Status: consistently funded.

What C.H.I.C. delivers

The C.H.I.C. Programme - Collaborative, Holistic, Innovation, Commerce - is a 12-month fashion business accelerator designed to build commercially resilient, globally relevant fashion brands. It is business-first, not a design competition or a fashion week. It provides year-long, timely support, not one-off exposure. It builds real, measurable results: visibility, confidence, collaboration and, critically, sales.

By supporting C.H.I.C., whether you are a government, association, institution or private company, you champion the next generation of global fashion changemakers while aligning the programme to your own brand values of style, ambition and international connectivity.

  • Position yourself as a long-term enabler of global talent
  • Be visible at key moments of designer success - graduation awards, international showcases, genuine testimonials
  • Foster brand equity by supporting empowerment, diversity and sustainability
  • Build deeper partnerships with the domestic and global ecosystem, trade offices, tourism boards, corporate accounts and governments

The investment framework

Traditional showcasing investment by governments and institutions runs to US$30,000-US$200,000 for 5 to 30 designers - and that solely covers a 2 to 4-day event. The return: little or no sales and no lasting effect.

C.H.I.C. delivers lasting value, structure and commercial outcomes for 10x the impact.

Investment is flexible and easily scalable based on the number of participants, live events and intensity level, and global reach of the programme. It follows a co-funding model - sponsors and institutions, private contributions, and contributions from participants. Strategic partners typically include government departments, incubators, design schools, trade shows, fashion media, foreign brands and buyers, built around your specific needs.

Frequently asked questions

C.H.I.C. is not just a programme. It is the foundations for a growing ecosystem.

It nurtures creativity with structure, and vision with discipline. Let's take off together.

Tell me more - I want to support our fashion industry